We're on a missionto inspire the next generation of innovators.
The KiwiCo story
Sandra — Founder, CEO, and mom of 3
We believe that creative confidence helps kids think Big and act like creators and producers instead of just consumers. Kids with creative confidence don’t assume one "right way" to build with blocks, paint a picture, or solve a problem. Their unique way is the right way!
Sandra’s kids and their "unique" solutions
I had a deep appreciation for the creative, hands-on projects that encourage this kind of thinking, but as a parent...
Designed by Experts
We’re a team of educators, makers, engineers, and rocket scientists (yes, for real). And we’re passionate about what we do.
Hear from two of our design leads:
Kim, a mechanical engineer, and
Andy, an industrial designer.
How do the projects come to life?
We’re constantly brainstorming ideas for the coolest things kids can build and learn about.
What happens next?
We break out the cool tools to make prototypes, which are early stage models of our ideas.
How long does it take you to design a crate?
We spend over 1000 hours designing and testing each crate. We really care about delivering an awesome experience.
First prototype to final!
Tested By Kids
What’s your favorite part of the job?
Before our projects are sent out into the world, they have to pass through our toughest critics.
Every project goes through multiple rounds of gathering frank feedback from lots of kids. No crate leaves The Innovation Factory without a wide-eyed, “WHOA, AWESOME!”
We have multiple kid-testing sessions a week. Check out what it’s like!